Nail the First Impression
It may have taken you a minute or two, but I'm sure you noticed that all three posters above use a photo as a background instead of the traditional white or colored space background that is typically used on posters. As you can see, it’s a great way to add a visual component to your poster but it also increases what I like to call the 'viewing efficiency'. Viewing efficiency is the measure of how easy it is to see, read, and digest everything on an academic poster. Viewing efficiency is the critical factor that determines whether a conference attendee chooses to walk up to your poster or the poster next to it. By adding an image as the background of your poster, you can achieve multiple objectives with a single technique. Let me explain how this works.
Leave a Reply.